The Lean Startup Notes

Here are some original words from The lean Startup(Eric Ries) I think should be valuable for future review and look-backs:

  1. Definition: “A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.”
  2. Value VS. Waste: “Lean thinking defines value as providing benefit to the customer; anything else is waste.”
  3. Truth: “Most of the time customers don’t know what they want in advance. What if a startup simply had offered customers the opportunity to use the product solely on the basis of its proposed features before building anything?”
  4. Conclusion: “It’s easy to kid yourself about what you think customers want. It’s also easy to learn things that are completely irrelevant. Thus, validated learning is backed up by empirical data collected from real customers.”